LaDana Young - UGC Portfolio 2023

Portfolio

UGC

Creator

LaDàna Young

UGC: Where Realness INTERSECTS WITH INFLUENCE

Hey there,

LaDàna at your service!

Greetings! I'm LaDàna, a jack-of-all-trades content creator, author, and influencer, hailing from The Commonwealth of Dominica (West Indies). I’m currently based in the Queen City of Charlotte, North Carolina! With over four years of experience under my belt, I'm a pro at crafting captivating tales that resonate with audiences. My secret sauce? A speedy, adaptable, and data-driven approach that is sure to impress. Every project I tackle is an opportunity to grow and fine-tune my skills, as I'm always looking for ways to push boundaries and up my game.

WORK WITH ME

What is UGC?

When it comes to brand content, there's something special about User-Generated Content (UGC). Think of it as your brand's biggest fans creating posts, videos, snaps, and reviews that resonate with other fans. Even if your brand kicks off the challenge, contest, or campaign, it's the real people behind the content that make it genuinely awesome.

Why does it work so well? Well, for starters, it's as real as it gets. Nothing beats authenticity and trust in the world of marketing, and that's precisely what UGC brings to the table. When other people see this content, they can immediately relate to it and find it more trustworthy. So, if you're looking to take your brand content up a notch, UGC is an excellent place to start!

Did you know?

90%

of consumers say “UGC is more influential in their buying decisions than any other type of content”

*Source link

UGC benefits for your brand

UGC is valued for its genuineness and reliability as it stems from real users' experiences.

UGC Boosts engagement by encouraging active Participation and content sharing.

UGC is affordable and provides an array of content options without expensive production costs.

Why UGC?

79%

of consumer say UGC impacts their purchasing decisions

2.4x

Consumers are 2.4x

more likely to view user-generated content as authentic compared to content created by brands

73%

UGC content garnered 73% more positive comments on social networks than ads

*Source link

recent work

Photography

Hello Fresh

Product Campaign

“In the snap of a finger, Hello Fresh wanted to see a before-and-after video featuring one of their meals. This included a display of the ingredients and the instructions that came with the meal. Then, the instructions were to quickly transition to the finished meal product. Requirements included tagging @HelloFresh and using 2 specific hashtags: #hellofresh & #skipthestore.

recent work